Rethinking Your Business Strategy!

More than likely everyone has heard the quote by Michael Michalko of Thinkertoys who coined the phrase, “If you always do what you’ve always done, you’ll always get what you’ve always got.” Based upon the assumption that a different result or outcome is desired in regard to our business endeavors, it makes sense that we must be vigilant in our efforts to do things a little differently! But change doesn’t come easily to most people. While we want to see effective results, lots of people get stuck in what they perceive as the right way and resist change.

3 High-Impact, Low-Cost PPC Marketing Options

When it comes to advertising, too many webmasters are content with paying thousands of dollars to place their ads with only the most recognizable websites on the Internet. This is certainly understandable, as the most recognizable websites in your industry can add credibility and are certain to produce some results. However, a truly successful marketing campaign will reach far beyond advertising with the most recognized websites. A truly successful marketing campaign will effectively harness the many high-impact, low-cost opportunities available.

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