Newsletter Critique: ExtraordinaryHomes.com
Carol Abrahamson, a new reader and owner of ExtraordinaryHomes.com, recently wrote in to Michael Katz to ask him some questions about the e-newsletter she’s developing. Their conversation reveals both Carol’s unique and vivacious approach to marketing, as well as Michael’s understanding of e-newsletters.
Are You A Goodwill Business?
“Why do you give so much publicity to other businesses? Don’t you see that your potential customers will flock to them rather than you?” When I get this comment, my reply is one or both of the following:
Enhancing Exchange Security
These days, it seems as if it’s almost impossible to do business without having access to an E-mail account. Because of this, Microsoft Exchange has quickly become a mission critical application for many businesses.
When A Penny’s Not a Penny
We know when we’re writing for an internet audience that, in theory, that audience speaks, understands and uses a multiplicity of languages and that we may be losing out on potential customers if we only use one language and don’t get our ads, articles and web sites translated.
The Power of FEAR
Why is it that so many people SAY they want to operate their own business, but then fail to take any action when required to do so?
Marketing Without Results? How to Fix it Today!
Cindy, a professional life coach, has been frustrated with the results her marketing efforts have been producing lately. Despite everything she is doing, the outcome is still not what she is looking for in her bottom line.
Paranoia: Cross Site Scripting
They’re watching you – you know that? They’ve been scoping out your site for quite some time, looking at ways to screw with you and your site.
Monitoring Project Progress
Too often failing projects surprise us. Have you ever had a project that seemed to be going along just fine, and then, when the delivery deadline drew near, suddenly, everyone’s two months late?
Six Reasons Why You Should Publish a Newsletter
Putting out a newsletter is kind of like flossing your teeth. You know you should, but it sure is easy to put off. I’m hoping these six reasons will motivate you to give it a try. You’ll find that once you make the commitment, it’s really not all that hard to do.
How To Turn Non-Deductible Commuting Mileage Into A Legitimate Business Expense
For most folks, commuting mileage is a non-deductible expense — unless you know the little tax trick I’m about to reveal.
The non-deductibility of commuter miles is painfully true for the employee who fights rush hour traffic every day, twice a day, for 5 to 10 hours a week.