Brand Positioning
Five words or less. Use consumer language, not "clientese." Follow the 4D rule. These are a few of my guidelines…
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Tag: positioning
Branding: Positioning for Extinction?
I just came across Laura Reis' post about why Weber should limit their brand name to charcoal grills (excluding gas)…
An Interesting Take on Search Engine Positioning
An interesting perception of search engine's and the linking or lack thereof to relevant news and news articles of interest…
Web Positioning with Top Results or the Ability to Attract More Qualified Traffic?
If placing your website within the top search engine results, entering certain keywords in Google, Yahoo, MSN Search, or Alta…
High Google Rankings: Frequency vs. Positioning
There's an assumption that the higher a ranking or positioning you have with major search engines; the more people will…
30-Second Tip That Can Triple Your Profits
Everyone from pizza chains to video stores have used the principals of positioning to explode their business. And now, you…
Don’t be the Best Be the First!
An Article Inspired By The "Law Of Leadership" From My Two Favorite Marketing Mentors, Jack Trout and Al Ries.
Define Yourself to Find Market Share
Sometimes, finding the right product or service to make your own is to find someone else's version of the same…
