Tame The Marketing! E-Newsletters Grow With Content
In this e-newsletter review, Michael Katz, e-newsletter expert, has a few key suggestions for Darryl Antonio’s travel newsletter: tame the marketing and boost the content! Read this review for some specific suggestions that may apply to your own newsletter.
The New Mature Market: How Mature Is It?
Today’s “mature market” is not your father’s “mature market.” It is, on average, healthier, wealthier, and more active than any similar cohort in history. More than 80 million strong, with another 40 million to be added to its ranks by 2020, Americans who are 50 or older comprise a critically important market for a number of categories-some of which may surprise you:
Selling the Value Proposition
Pricing your product or service is one of the thorniest marketing decisions you will make. Typically, you will consider the costs of producing and providing that product or service, distribution, advertising, and the competitive environment. And, of course, profit. Maybe there’s a little wiggle room to make more or less profit and still stay in business. And then you hold your breath and hope the market finds your pricing acceptable, and hope the competition doesn’t blindside you with an aggressive pricing strategy. There doesn’t have to be such angst.
Apache Shared Modules in Delphi
Back in Issue 69 (May, 2001) of The Delphi Magazine in Apache Shared Modules, I looked at the Apache Web server running on Linux and how Kylix could be used to write CGI applications and also Apache shared modules or DSOs (the main thrust of the article). That was shortly after Kylix had been released, and discussed how to overcome a variety of problems, including the fact that the standard Apache binary distribution is not suitable for using shared modules.
How to Get Famous Fast
Walter Winchell was the most influential newspaper columnist of the 1930s and 1940s, a time when newspapers were the most powerful media in the world.
Superior Diversification on a Shoestring Budget
We’ve been preaching the merits of wide stock market diversification for many years, and the advantages should be painfully obvious these days after the bear market that started in 2000. Any investor who loaded up on growth stocks or technology funds a few years ago should now be able to see the advantage of owning some other kinds of assets as well.
Build Your E-Newsletter List With Your Current Contacts
Building an email list can be an involved process. This reader wrote in to Michael Katz, e-newsletter expert, asking about the best ways to build the list for her stress relief site. Michael’s suggestions will work for your site too.
Just Because You’re Good, Doesn’t Mean You’ll Get Clients
Do you ever notice how many talented people live in the world? Musicians, artists, actors, dancers. Many of them are so good, you wonder why they never become famous.
Inspecting Your Web Site for Spam
Spam is an overused word. Describing everything from processed luncheon foodstuffs to the flood of advertising Email we all receive each day, the simple, four-letter word is as widely used as many other deceptively descriptive four-letter words are. Suffice it to say that SPAM is not counted amongst the most honorable words in the English language. The IT world has forced the English language to evolve very quickly as old words are applied against new technologies and ideas and thus, the word “Spam” has become synonymous with words such as “junk” and “waste”. In the search engine optimization field, the word Spam is used to describe illegal techniques used to try to fool search engine spiders. This section will outline a few of the more frequent Spam techniques used by webmasters or unscrupulous SEO practitioners. Check your websites for any incidents of Spam and do your best to get rid of them as they could seriously damage your search engine rankings.
Develop E-Newsletter Software, Or Buy Off The Shelf?
In this Q&A with Michael Katz, e-newsletter expert, Ron Wright asks about developing his own application for creating and sending emails. Ron wants to avoid proprietary programs — is this a wise idea?