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Eyal Shavit is the founder and president of AxcessNet (Waltham, Mass., Tel. 781-466-8888) which since 1985 helped dozens of early stage companies…
Denise Hoyle is a certified real estate appraiser. She is also an expert in the field of internet domain names.
At present there are over 3.3 billion pages indexed by Google, and that definitely does not cover the entire Internet. With so many competitors around, you sure have to use every conceivable method available to promote your website.
So you're not the industry leader. Maybe you don't have a whiz-bang product and your CEO (alas) is not charismatic. Does the media basically ignore you? Are you a "survivor" or have you been voted off the publicity island?
One of the most effective ways to generate new business is to encourage customer referrals. That is, you can use the influence of happy customers to help your business continue to grow without having to rely on constant advertising.
If you recently started an online business, you are finding out that it is different than owning a brick and mortar business. Although the basic strategies are the same:
