Managers, Start Your PR

There'll never be a better time for a manager working for a business, non-profit or association to ask this question: "Am I getting the public relations results I'm paying for -- the really important external audience behaviors I need to achieve my department, division or subsidiary objectives?"

Design for Community: An Interview with Derek M. Powazek

Derek has worked on community features for Netscape, Nike, and Sony, along with creating the community sites, {fray}, Kvetch!, and SF Stories. Christine Perfetti, a consultant at User Interface Engineering, recently talked with Derek about his experience. Here is what he had to say about creating effective online communities:

Use the Power of Letters to Land the Right Job!

Don't spam! Your chances of moving beyond the original pile increase every time you make a connection with a reader. You actually communicate more when you prepare five targeted letters than 50 generic ones.

Key Word Optimization secrets

Judging by the number of websites on the web today, it is becoming harder and harder to find key words for optimization that your competitors are not already using. But finding keywords that your competitors are missing might be easier than imagined. Here we shall have a look at both conventional and unconventional means to overcome the competition in search engine rankings by showing you…