Search Engine Optimization – An Overview

Search engine optimization is one of most popular online marketing tool for any website. With most websites looking forward to increasing the online sales of their products/services, search engine optimization can be a very cost-effective tool to target and procure your customers online. In this paper, we will discuss about search engine optimization, its benefits and how you can optimize your website for top search engine rankings.

The Marketing Secret To Page Rank (PR)

Since Google implemented PR, the link popularity consortiums have gone crazy. PR, PR, PR, that’s all that anyone seems to be focused upon. Did someone forget about what makes the WWW? Freedom of information, not how big my PR is. So, what is the big secret about PR and just how do you obtain that high six and above? Its called, a great website! That’s it, no more, no less. Anyone who has a great website, with information that others find useful, exciting and refreshing, will generally have a high PR. Why? Because its an informative website that people like and will happily spend their time browsing. Often, browsing leads to spending.

Search Engines & Optimization

Search engines, search engines, search engines….Who knows which one to optimize for? Why does everyone behave so silly when it comes to search engines and optimization for a particular engine or keyword even? As most know, Google is the flavour of the month. It appears that everyone is excited about it. What about the other engines? Did someone forget that they exist?

Who is the Customer in CRM?

For many centuries, companies used to believe that their customers were those who purchased the product. Lately, it has become apparent that there are several types of customers. There are those who purchase our products, those who manufacture our products, those who sell our products, and those who manage everyone else. In other words, all people who touch us and our businesses are our customers.

Back To Top