Following The Purchase Path To Lower Acquisition Costs
The phrase “attribution model” may be a bit too industry-jargonish, and for those of us who remember parcels of information…
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Tag: purchase
Social Media Influencing Purchase Decisions
More than half (54%) of consumers say that information from a brand representative is more valuable than what is usually…
AOL’s 850 Million Purchase
In the last couple of days one of the biggest stories has been the purchase of Social Network Giant, Bebo…
Purchase Of WebMD May Not Take Place
Whether it's a matter of strange planetary alignments, something in the air, or our wobbly economy, it's hard to say,…
Microsoft’s Purchase Of Yahoo! An Inevitable Reality?
Given the hue and cry about Yahoo!'s expected layoffs and its less than perfect market performance in Q4, the word…
Google Search Appliance Purchase Leads To Links
Want someone to take you seriously? An effective (if inelegant) way of getting attention is to flash some cash. That…
Jux2 Wizes Up Since Its Purchase
The Jux2 metasearch engine sold on eBay for $101,000 last October, and its purchaser, Doug Baker, recently posted about his…
Sun Polishes JRuby For Purchase
The two developers working on JRuby, a project to enable Ruby on the Java Virtual Machine, now work for Sun…
YouTube Ripe For Purchase By Apple?
Rumors abound about who wants to, who can, and who will buy YouTube (assuming that it's ever offered for sale).…
How Podcasts Impact B2B Purchase Decisions
A key aspect of lead generation is to engage people as early in their buying process as possible, because that's…
