Search Engine Wars – Innovate To Survive in 2004
After being blind-sided by the Google Florida update, many webmasters and SEO’s were reeling from the results. The message is clear: you can’t rely on just one search engine for all of your traffic. You must use all your wits to emerge victorious from the search engine wars. Google is important, but it is not everything. Keep your eyes and ears open to new opportunities and old standbys: other search engines and directories, paid placement and pay-per-click, newsletters, and even more traditional channels.
2 Ways to Test How Easily Customers Navigate Throughout Your Website
For initial results, I would have to say that the ease of navigation for your visitors when they first visit your website is the most important upfront web design factor to test.
Web Content Management Predictions for 2004
This is the year when web content comes of age. Organizations will slowly stop viewing content as some cost that needs to be managed. Instead, they will begin to see content as an asset that can drive profits and productivity. A new role will emerge within many organizations: the publisher/editor.
Dos and Don’ts of a Professional Website
A professional website is, above all else, professional. What constitutes professional though? This question has been asked by many, and the answers are as varied as those asking the question. There are at least a hundred or more possible aspects to consider, some consisting of parts of others, such as demographics and content. Each factor has its own affect on how customers perceive a website.
Embrace politics to enhance IT/Business alignment
Every January, we’re treated to a plethora of surveys about IT executive priorities for the next year. From year to year, the top one or two items seem to change, but virtually everything below that level stays the same. Beyond the current hot topics, the priorities and problems of IT departments tend to be relatively stable.
Which Web Server Is “Winning”
A November 2003 survey published by the UK-based Internet services company Netcraft made the claim that the Apache Web server “has a significant percentage gain” over its chief rival, Microsoft’s Internet Information Services (IIS), and now controls over two-thirds of the global Web server market. Only days later, Port80 Software released a survey stating that “Microsoft IIS maintains dominance of the corporate Web server market” with 53.8 percent of the market. With two seemingly similar surveys drawing contradictory conclusions, clearly the question of whose software powers the majority of the Web server market demands a deeper examination.
Could Froogle Ruin Affiliate Marketing
Due to a rising concern among affiliates that Froogle’s causing a drop in sales, Brittany called members of the affiliate industry to get their take.
Retrieve the Autonumber Value in Access using C#
This sample deals with the retrieval of the value of the Autonumber field for a data row inserted in MS Access 2000. SQL Server provides access to new Identity values through SCOPE_IDENTITY, IDENT_CURRENT and @@IDENTITY based on the scope and session boundaries. In Jet 4, Microsoft added support for ANSI-92 SQL syntax, including support for @@IDENTITY. This feature can be very useful in the Internet mode. Typically, you will be able to identify and access rows inserted from Web pages and manipulate the newly added rows.
How To Start a Profitable Book Review Business
Writers in general are a huge, lucrative, and sometimes desperate market. Fiction writers however, are the cream of the crop. For some reason, it seems like *everyone* dreams of being the next Stephen King.
Search Engine Optimization for Dynamic Websites
One of the major issues which have always raised questions among the search engine optimization fraternity is “Search Engine Optimization (SEO) for Dynamic Websites”. In this newsletter, we will show you how to optimize dynamic websites for top search engine rankings. But, first, we will start from the basics.