How to Write Effective Web Content for Your Business Website
The text of your website can make or break your web business. While design is an important feature of any website, no sale can ever be made if the website contains no words, or worse, words which do not inspire action from the website visitor.
SEO Writing Strategies for Graphic-Oriented Sites
As a copywriter, I’d love to tell you that every site on the Web needs tons of copy. However, the simple truth is not all do. Many sites simply produce better sales when they use more graphics than words. Since search engines are hungry for words, you simply have to use copy if you plan to get ranked high. Quite a dilemma, isn’t it?
D2S – Dynamic to Static Site Optimization
The choice between static and dynamic when building software for the web is a critical one, and one that I think deserves in-depth discussion.
Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 1
When you begin to write copy for any product or service, there are a few things you have to take into consideration. The first is always your target audience: who you’ll be writing to. Finding out about the needs and wants of the audience members, their communication styles, their lifestyles, and a multitude of other elements are “musts” before writing one word of copy.
How To Ruin Your Press Release in 3 Easy Steps
I see it almost every day. People who want to generate a press frenzy, but go about it in just the opposite way that they should.
Easy Domain Migration To a New Unix Server
Switching web providers or installing a new server entails migrating all your domain’s web pages and other files.
Copywriting Makeover: Its Not About YOU, Its About THEM
I’ve always loved scented candles. They help create a cozy atmosphere. They give you a relaxed feeling. And – most importantly – they make your home smell wonderful! So, naturally, I was excited when I was approached to rewrite the index (front) page for an online retailer who made specialty, soy-scented candles.
Here’s A Quick Way To Find And Remove Spyware And Adware From Your Computer
You are probably familiar with the threat of computer viruses but did you know there’s actually a much more common danger that may already have infected your system? It’s called Spyware, and it has actually surpassed viruses as the #1 threat facing your computer today.
Theyre Searching So Why Arent They Buying?
There seems to be a common myth regarding site visitors and the buying process these days. I’ve heard this statement more than a few times over the last several months: “My visitors find me when they use search engines. They type in the exact keyphrases I’m listed under. So when they get to my site why aren’t they buying?” The simple answer is that they aren’t ready to buy yet.
Solving the “I Get Tons of Traffic But No Sales” Mystery
I can’t even begin to tell you how many times I’ve heard the statement, “I get tons of traffic, but no sales.” It’s normally followed by comments like: “My site is highly optimized for the engines and my rankings are great. I don’t understand why no one is buying.” Let me shed some light on this mystery.