Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 2

In part one of this article series, I introduced a client of mine (AEwebworks) who suffered from some copywriting traumas. The basic diagnosis was a lack of synergy within the copy, ineffective use of testimonials, a lack of focus on the target customer’s buying process, and the inability of the current copy to support the search engine goals of AEwebworks.

Ten Steps to Choosing Software For Your Small or Homebased Business

When you are buying software for your small business or your home office, you won’t have a staff of IT professionals guiding your purchasing decisions. The decisions are all yours, but that doesn’t mean you should feel intimidated or nervous about getting the software your work requires. The following tips will help you pick the right software for your business needs.

How to Choose a Third Party Payment Processor for Your Business Website

If you are trying to sell a product or service on your business website, you would need a way of accepting payments on it. The most popular mode of payment on the web is credit cards. Credit cards can be accepted in two ways on a website. You can have your own merchant account, or you can use a third party payment processor.

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