Theyre Baaaack OR How The Google JewWatch Controversy Just Wont Die
JewWatch is back. Back as in being the number 1 search result for the keyword “Jew”. After a couple of weeks of the index page not being crawled and not showing up in the SERPs, JewWatch has reclaimed the top spot.
Online Advertising Effectiveness? Tell Me About It! Part 1
Well, I got some positive feedback on the last Webtrends article so I figured I would toss in another. I don’t want to sound like a shill for WebTrends, but I don’t know how you manage a web business without detailed log analysis. WebTrends is not nearly as good as the system I used for the CBS/SportsLine “points for page views” loyalty program, but then again, not many of you probably need something with that much horsepower. Or do you? Let me know…
Online Advertising Effectiveness? Tell Me About It! Part 2
Well, we’re getting there. We’ve previously proved visitors clicking on a paid listing are of higher quality than “free search” visitors for the same search term, and now we see there is also significant variability in quality of visitor by the term itself, according to the last chart. Look at Customer Loyalty (CL). Much shorter visits, and lower download and newsletter subscribe percentages, but much higher bookmarking percentages. What could this mean, why the difference?
Keyword Research 101
As a search engine optimization company, eTrafficJams.com has a responsibility to help our clients find the right keyword phrases that will help them improve sales. Unfortunately, there is a widespread misconception that you need highly competitive keyword phrases that get the most traffic to do this. This could not be farther from the truth!
Tacoda Systems Launches Behavioral Ad Product
Tacoda Systems is currently testing a method of behavioral ad targeting that combines Google AdWords-style targeting and profile-based advertising. The service, which is being tested by four unnamed publications, is called Audience Match.
Fundamentals of Web Site Acceleration Part 2
Cache Control
What Is Caching? How Does It Apply to the Web?
Caching is a well-known concept in computer science: when programs continually access the same set of instructions, a massive performance benefit can be realized by storing those instructions in RAM. This prevents the program from having to access the disk thousands or even millions of times during execution by quickly retrieving them from RAM. Caching on the Web is similar in that it avoids a roundtrip to the origin Web server each time a resource is requested and instead retrieves the file from a local computer’s browser cache or a proxy cache closer to the user.
Fundamentals of Web Site Acceleration Part 1
This paper outlines a common sense, cost-effective approach to lowering total cost of ownership and improving Web site and Web application performance according to two simple principles:
5 Powerful Tips To Beat The Biggest Problem ALL Marketers Face
I bet you can’t tell me… the single biggest problem facing Every Direct Marketer, new and old.
A Wasted Opportunity for the Web Accessibility Cause
The DRC (Disability Rights Commission) recently announced the results of their year-long investigation into the accessibility of 1000 UK websites. The report concluded that most websites are highly inaccessible, with over 81% not even meeting basic standards of accessibility.
5 Tips on How to Create Winning Joint Ventures
Partnerships can be one of the most rewarding and profitable methods used online for your business. I’ve worked on dozens of them with both big name as well as up and coming marketers and businesses. While some have not worked out, most have been beneficial to all parties involved.