10 Things You Should Expect From Your Website Copywriter
As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search engine presence, the role of web copy has never been more critical.
TEN Tips For Your Web Site Home Page
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ADTECH – B2B Marketing Ideas From Siebel And Oracle
Marketing tech is a tough business. Oracle and Seibel think they have it down pretty well.
Bill Carper is the Sr. Director, Global Campaigns And Direct Marketing for the Oracle corporation. As he was on a panel with a representative from Siebel he opened his remarks with the quip, “those who came to see a blood match between Siebel and Oracle are going to be disappointed.”
Vividence Study Reveals Google Has Most Traffic, Least Ad Clicks
A study conducted by Vividence, a market research firm, examined how people interact with search engines. The study, which Vividence released the findings of yesterday, May 25, 2004, found that search engine use and search engine ad click through rates do not necessarily correlate.
AD:TECH – 3 Laws Of Ad Landing Pages
Michael Grover is the Director of Marketing for CMP Media. He gave a pithy presentation on ad landing pages, and reminded us of a recent Marketing Sherpa finding – optimized landing pages can increase your sales or desired actions by 400%. He flashed a six foot high “400%” on the projection screen to emphasize this point.
Total Sports Online Launches Megasoccer Search Engine
As part of its Megasearch Project, a project that makes use of the Fast Search & Transfer search technology, Total Sports Online ASA has launched MegaSoccer.com, a “topic-specific” search engine devoted to the world of soccer.
How to Generate Instant Credibility with Clients and Customers
To understand how to generate instant credibility with the public, you must understand how people react to stereotypes, and how to use these reactions to your advantage.
ValueClick Joins The Search Engine Advertising Revolution
With a desire to capitalize on the Internet advertising industry that made $2.3 billion in the first quarter of 2004 alone, ValueClick has announced an upgrade to its search engine-marketing program.
Doing Business Online – Private B2B Exchanges
Business processes are the building blocks of an enterprise. If one of these processes fails to live up to its expectation, business starts to flounder. How to minimize the risks, get a better monitoring of the processes and, at the same time, reduce costs involved? The answer is – business process automation.
ADTECH: Word Of Mouth Marketing: Tips From Procter And Gamble
What are you customers saying about you online? How does this affect your sales? “Measuring Word of Mouth (WOM) Effectiveness” brought together four experts in the WOM field, including Steve Knox of the Tremor Division of Procter and Gamble.