AD:TECH – Six Parties, One Night
The real Ad:Tech got started once the sessions finally ended yesterday with Tribal Fusion’s reception in the vendor hall.
AD:TECH – eBay Affiliates? They Have Those?
So I was eating lunch today and waiting for Sunny from shntech.com. (We’ve been sharing notes between sessions so we can double our coverage.) As I was waiting, two similarly dressed youngish folks sat down and asked about Murdok. Webmasters and marketers, I told them, interested in online marketing with an emphasis on organic search.
AD:TECH – The Horizons Of Advertising
John Battelle moderated Monday’s last session, and opened with his intention to discuss the coming five years in the world of advertising.
ADTECH: Honda vs. Bad Blog Buzz: A Surprise Meeting
Peter Blackshaw, the moderator for the “Measuring Word of Mouth Effectiveness” session, opened with a story about his Honda.
GlobalSpec Partners With ENGINEERING.com
GlobalSpec, known as “The Engineering Search Engine”, has partnered with Engineering.com to improve the site’s search capabilities. Engineering.com is designed to serve as a global portal for those interested in the field. The goal of ENGINEERING.com is “to become the ultimate resource tool for the global engineering community and to provide a leading business-to-business Internet marketplace for engineering products and services.”
Google Tops The Wired 40
Wired Magazine has released its annual Wired 40 list that identifies the 40 companies that, as masters of innovation, technology and strategic vision, are driving the global economy. Once again, Google claims the first position, finishing off the top 5 of a who’s who in the Web industry.
ADTECH: Hewlett-Packard Customers Showing “Brand Love”
Allison Johnson is the Senior Vice President, Global Brand and Communications for Hewlett-Packard and she delivered a keynote address this morning on “The Changing Role of Interactive in Global Marketing.”
Useful Perl Scripts With Regular Expressions
Most computer users, especially software engineers, have had a need to modify multiple files to either add a line of text, modify a line of text, or completely remove a line of text. The problem is that there never seems to be a piece of software out there that can help you with this problem. Some programs let you get close to doing what you want but in my experience none ever let you do exactly what you want; so a few hours are spent opening each file and editing them manually.
The Past, Present, and Future of Online Directories
Building Blocks of WWW Navigation
Years ago, inclusion in the top online directories was a necessity for anyone interested in receiving traffic to their new website. Yahoo, About, Looksmart, and The Open Directory dominated the market by providing the web’s most reliable mines of resources. These human edited, hand selected directories of categorized websites seemed as if they would ever be the easiest way to sort and find online information.
All about the new SCMAD Certification Exam
The mobile market is envisioned as the next technological wave by leading industry experts. With approximately 150 million mobile phones – roughly 3 times the user base as that of desktop computers – it might well be the case. Due to the fragmented nature of the mobile market, with various manufacturers competing to get their share of the pie, Java is once again poised to be the best programming language for the mobile market with its Write Once, Run Anywhere technology.