Telstra Prepared To Launch Sensis Search Engine
The Australian-based Telstra Corporation is expected to launch a search engine built around their Sensis property, a Yellow and White pages-based service. This move is seen as defensive strategy against Google and Yahoo.
Why The USP Doesn’t Work Anymore & What To Do Instead
The USP (Unique Selling Proposition) is based on the assumption that if you can’t be better than the competition then being different will usually suffice.
4 Questions to Answer Before Contacting a Book Agent
Obtaining agency representation is your first step toward getting profitably published. Most publishers won’t even look at unsolicited manuscripts.
7 Ways to Evaluate Your Marketing Plan
Business owners often find it difficult to know whether their marketing tactics are working. This can be especially tricky when you use a combination of marketing activities simultaneously, or if using personal-contact tactics such as networking.
Search Engine Optimization Tools
Well, I bet many of you have been trying to find tools to help you in optimizing your website for search engines. So I thought I would throw together an article with a list of really useful tools (and of course ill give you a link to their websites so you can download them to!)
Are Your Emails Getting Through?
If sending email to a mailing list is part of your markting or business building strategy, you want to make sure your messages are reaching your audience. Are your readers getting your emails?
Usability and Listening to Customers Have Limits
Listening to customers and making sure your website is usable are important to website success. It is much more important, however, to have a website that delivers real value both to the organization and the reader. Going for value can sometimes mean going against customer feedback and usability best practice.
Reduce Web Development Cost By Sharing Web Experience With No External Spending
Issue
How to reduce development costs for individual brand Web sites while ensuring corporate Web strategy?
Be Creative Before you Purchase or Create a Website.
Before you jump into spending countless hours on designing and publishing your website, or spending hundreds on having it done by anyone else you should plan out your full design (or structure). This is very important so that when it comes time to do this long-lasting project you will be well prepared.
Does Googles Improved AdWord Relevancy Affect You?
The other day, Google announced an algorithm update for its AdWords targeting. The update was designed to ensure that searchers would receive the most relevant, targeted ads according to the keywords in their queries.