Domain Name Dilemma: Do Dashes or Underscores Goose Google Rankings More?
The debate rages. Some swear dashes in domain names send rankings soaring.
Are You Marketing Backwards?
Marketing is like rowing a boat. When you know how the pointed bow moves smoothly forward through the water encountering the least amount of resistance. Rowing backwards, the square stern of the boat pushes against the water, requiring more effort and increases the risk of having a wave come over the transom (back) and swamping it. Yet most people market backwards, trying to grow their business while pushing against the greatest level of resistance.
Five Defining Characteristics of Great CEOs
1. Personal insight. Great CEOs are great leaders. They know themselves and what they stand for. They have been called on all their lives as problem solvers because others know them to be fair and impartial. People respect their opinions and look to them for guidance.
Why Aren’t You Making Any Money?
Why aren’t you having success with your business?
Quality Customer Service
What does customer service mean to you and your business on the internet? How do you satisfy you customers? What can you learn about customer service from the big boys’?
What’s Your Marketing Attitude?
Entrepreneurs pay a lot of attention to the mechanics of marketing. They take workshops, read books, and hire consultants to find out how to do the best job they possibly can. With my own clients, I often discover that their knowledge of marketing techniques is quite good already. What they might lack is the right kind of marketing attitude.
Double listings at Google
Have you ever searched for something on Google and noticed that a website has a double listing – a main listing and a second listing indented – and wondered “Why?” And then wondered, “How?”
iProspect Unviels New Search Engine Bid Tool
Search Engine Marketing Firm iProspect unveiled iSEBA at the Search Engine Strategies Conference today.
Boost Your Selling Power with Your Call-to-Action Phrases
Look at your marketing material. Now, is there something missing? If you’re missing a phrase or paragraph requesting your customer’s business, your copy is lacking an essential component. You can’t assume that your customers will know why they should act, how they should, or when they should act.
Search Engine Optimization with RSS
RSS or Rich Site Syndication is a standard thats based on XML and has been available now for quite some time.