Search Engine Marketing Professional Organization Japan Announced
The Search Engine Marketing Professional Organization (SEMPO) today announced the creation of SEMPO Japan, a non-profit organization focused on educating the Japanese market place on the rapidly expanding Search Engine Marketing (SEM) industry.
Survey: What Is America Searching For?
A new survey from the MSN and Harris Interactive reveals that these days, Internet users in the United States are quite likely to turn to a search engine in their search for themselves.
The 9 Most Powerful Leverage Points to Turn Website Visitors into Customers
High traffic counts are a worthless statistic unless it adds to your bottom line.
iProspect Unveils iSEBA
In San Jose California, at the Search Engine Strategies Conference, iProspect unveiled iSEBA (iProspect Search Engine Bidding Agent). iSEBA manages the keyword bidding process for pay per click advertising campaigns on both Google and Overture’s paid search programs.
WebTrends Partners with WordTracker for WebPosition Gold 3
Web analytics company WebTrends has launched WebPosition Gold 3.0, the first new release of the product in over two years. Version 3.0 integrates WordTracker and WebTrends to help manage all aspects of the search engine optimization process by using one product. “It brings together the leaders in search engine marketing and web analytics to be really the first player that can truly provide marketers with a full online story for their combined paid organic activity,” Coleen Carey, Director of Product Marketing, WebTrends, told Murdok on Friday.
How to be Aggressive in Marketing your Business?
After your website is built, you should immediately study how to get targeted traffic to it. Marketing is the key which you should concentrate on to make your business a success. So how do you get targeted prospects to websites? Well wax your ears and rub your eyes, here’s how I do it:
What Your Consultant Wants You to Know (but you never ask)
I’ve been both a CEO and a consultant, so I’ve seen from both perspectives what goes right and what goes wrong when a consultant comes in to a company. Generally the CEO or the manager who hires the consultant tells the consultant what he or she wants. Often the manager is frustrated with something that is happening at the company and expects the consultant will have the expertise to “just fix it”. While the manager needs to set the expectations, of course, the consultant rarely gets to voice what he or she knows would make the consulting engagement more successful for both.
PR Web Unveils SEO-PR
PR Web, a leader in global news and press release distribution, unveiled a new platform of advanced search engine promotion services. This new platform offers search engine marketing firms and their clients help optimizing, distributing, and tracking press releases from SEO-PR, a pioneer in optimizing news releases for news search engines.
Not Everyone is Worth Supporting
Support costs money. Some customers are worth supporting because they are, or have the capacity to be, profitable. Some customers are not worth supporting because the cost of supporting them is greater than the profit that can be made from them. Differentiating between profitable and unprofitable customers is a critical skill.
Reciprocal Link Scams
Reciprocal link scams are on the rise. It is no secret that most search engines count the quantity and quality of incoming links to a website when deciding how to rank it. In fact some give weight to the ratio of incoming links versus outbound links. This has lead some webmasters to use some unscrupulous tactics in order to inflate their search engine rankings at the expense of their link partners.