Googles IPO: The $30 Billion Question
“If Google manages to pull off a well received IPO, how do you measure a well received IPO”? That’s a question posed by CBS Marketwatch lead reporter Bambi Francisco. Google has got to be Google in many ways by being the exception to the rule. As such, it shouldn’t come as a surprise to anyone that they follow suite with their IPO. Curiosities aside, are investors excited?
Overture Ranks Broad Matched Ads Lower
One of the many sessions at Day 1 of the SES conference concerned targeting search engine advertising through the use of broad match. The big guns of Google and Overture were well represented, and their presentations were educational, to say the least.
Tis the Season for Google?
Bambi Fransico is the lead reporter for CBS Marketwatch on the internet and new technologies. In a session at the Search Engine Strategies conference in San Jose focusing on the current climate for SEM company valuations, she offered some valuable insights.
Yahoo Talks Personalized Search
During the Personalizing Search session at today’s Search Engine Strategies San Jose, Yahoo’s Jan Pedersen got personal. Personalized search, that is.
The Wonders of Wordtracker:. . . It’s More than a Hunt for Keywords – John
For me personally, Wordtracker.com is not just a tool for looking up keywords. Sure, that’s one good use for it, but what I want to distinguish is another influential and exciting use for Wordtracker as an SEO resource.
A Short-Sighted View of Internet Promotion
I was visiting a bulletin board http://www.webdevboard.com/ earlier this evening when I came across a posting from a very short-sighted webmaster:
Microsoft cumulative security update announced
On Friday Microsoft announced a cumulative security update for Microsoft Internet Explorer impacting both consumer and enterprise users.
Top Technology Marketers Convene for CMO Summit
The technology industry’s Chief Marketing Officer (CMO) Council will host its annual CMO Summit in Monterey, California, October 7th and 8th at the scenic Monterey Plaza Hotel & Spa on Cannery Row.
Best Affiliate Program For The Newbie: Identifying An Affiliate Program That Matches Your USP
*Ensure that the affiliate program makes it easy to sign up, complete with welcome email and full contact information of the point person who can answer any questions.
Increase Book Sales: When a Book is No Longer Just a Book for
Do you have books sitting in your garage that you haven’t sold yet and looking for ways to move them? Then you will want to know about these five outrageous ideas that aren’t difficult and can be just plain out fun.