Targeting The Late Shopper

Even though the end of the holiday shopping season is coming to a fast finish, there’s still time to optimize your site or PPC campaign for holiday shoppers. While it’s true that time is of the essence, during the Christmas season there will always be late shoppers. When you consider some of the shipping options offered, last minute shopping is becoming more and more possible on the WWW.

Website Usability, Breadcrumbs and Left-Side Navigation

The very basis of usability is the user. How can you make sure your website is designed with your user in mind? You must first consider the natural behavior of your user in order to understand how your user will experience your site. This month, we will talk in more detail about the psychology and behavior of the human Internet customer, particularly in reference to navigation. The popularity of the Internet may have only exploded over the last decade, but there have already been numerous studies into human behavior and preferences regarding website surfing.

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