The Greatest Leaders Are Often The Worst Leaders
It’s a common occurrence, a CEO leads a company to record earnings, retires and in months, those once high-flying earnings are dropping like shot ducks.
PR Week Quizes Steve Rubel on Blogs and PR
Keith O’Brien from PRWeek.com graciously invited me to participate in a Q&A-style interview about the role of blogs in PR.
Postcards Make It Rain Referrals
One of the simplest ways to expand your marketing efforts is through the consistent use of postcards. Create a list of narrowly targeted prospects and then hammer away at them with powerful marketing messages.
How to Earn More by Visualizing Your Marketing Success
Did you ever imagine yourself lying on a beach enjoying the sun or spending the holidays relaxing with relatives? We all daydream and picture ourselves in places we’d like to go to, or doing things we enjoy or have always wanted to try.
Pondering Possibilities in Podvertising
You can’t walk 50 feet in a major city without seeing them. You can spot them a mile away by the dual white wires that dangle from their ears. They’re young, technically savvy, loyal, enthusiastic card-carrying members of the burgeoning iPod Nation.
CMO Council Honors Google
Members of the CMO Council recognized three of their peers at Google, HP and SAP during the CMO of the Year award reception.
Friendster and Eurekster Launch Personalized Search
Friendster and Eurekster have launched personalized Internet search and navigation services on Friendster networks in eight countries.
How Web Design Can Affect Search Engine Rankings
Uniquely built web sites can create unique issues when being promoted on the search engines. From a basic 3 page brochure site to a corporate site with hundreds of dynamically generated pages, every web site needs to have certain design aspects in order to achieve the full effects of an SEO campaign. Below are a few points to take into consideration when building or updating your web site.
Should You Use Targeted Keywords in URLs?
As you know, search engine algorithms look at over 100 criteria. If you read forums about Search Engine Optimization, you will see that some SEOs recommend to use keywords in URLs and others claim it is useless.
How Win/Loss Analysis Can Improve Your Sales Performance
Win/loss analysis, the process of differentiating why one sales effort wins and others fall short of the mark, has long been a basic tool in the competitive intelligence toolbox. Most companies conducting win/loss analysis make some changes in the way they go to market based on findings.