Ready for the 5th Estate?
There is a new player in the media business. It is staffed by millions of people all round the world, creates mountains of varied content, is highly trusted by its readership, is growing exponentially and has a zero overhead.
How to Measure a Blog’s Influence
One of the questions I am asked most frequently is: “What is the best way to date to gauge the influence/impact of a blog”.
No News This Week: Only Publish What is Useful
Don’t publish for the sake of publishing. You may have one key message that you leave on your homepage for years. It’s not a matter of having content that is new or old; it is a matter of having content that is relevant and useful.
If an RSS Feed is the Yahoo Backdoor, is a Blog Googles?
Though the answer is in a book I wrote this July, the question is still asked of me repeatedly. Why does it work for some sites and not others? And how come some blogs get indexed in a day and then are dropped, and others stay in Google indefinitely?
What Kind of PR Makes Sense?
For business, non-profit and association managers, is it publicity that delivers newspaper and talk show mentions backed up by colorful brochures and videos, combined with special events that attract a lot of people?
InterSearch Merges With PPC Search Company
InterSearch has completed its merger with Walnut Ventures., a San Francisco-based owner and operator of several performance based PPC search engine properties and search enhancing products.
PayPal for iTunes
Apple and PayPal announced that the iTunes Music Store in the US will now accept PayPal for purchases of music downloads, audiobooks and gift certificates.
Ten Steps To A Well Optimized Website – Step Eight: Link Building
Welcome to part eight in this search engine positioning series. Last week we discussed website submissions. In part eight we will be covering the importance of link building and developing inbound links to your website.
Monster’s New Strategic Marketing Agreement
Monster and Infinity Broadcasting announced a long-term strategic marketing agreement that includes a comprehensive career services program on 180 Infinity radio stations nationwide.
Do-It-Yourself Usability Testing: Your Questions Answered
So, if you have followed all of our Usability articles, outlining how to create useful content, layout, and navigation, then you may feel your website is set and ready and usable. WRONG! Well, it may be usable, but how do you know for sure? Many top companies spend thousands of dollars to design their websites and then never even actually look at them themselves to see how usable they are.