I have the opportunity to discuss SEO quite a bit, even my mom wants to understand SEO and our newest venture.
Search Engines Don’t Understand You
Heh, while I was stuck in traffic on the way home tonight my brother called. We had one of our usual heated conversations — this time about search engines (he had read my post about PLAYing with search and thought I was nuts for wanting search engines to display stock quotes for terms like PETS, PLAY, etc).
Understand What Flows Through Your Business to Find Improvement
I remember once seeing a cartoon which showed two people working a counter. On the wall behind them was a sign which read, “Quality Work, Low Price, Fast Service – Pick Two.” In order to deliver all three, which is what customers expect, it’s important to understand the flows of your organization.
Strategic vs Tactical Marketing – Understand and Profit
Most people mistakenly assume that when you talk about marketing, you’re automatically talking about “Tactical” marketing – placing ads, generating leads, sending out mailers, attending trades shows, creating brochures, implementing a follow-up system, and so forth.
Understand Brand
Branding has been defined, explained and examined extensively. There are books, articles, publications, seminars, and groups all dedicated to exploring the meaning and use of brand today.
Sandi’s Ts Site Review – Understand Your Customers
Sandi’s T’s at http://sandists.ecorp.net
First ask:
–Who is the target customer?
–What do they need?
–What motivates them to buy?
–What makes them want to come back?
–What is the most important thing they need to do on each page of your site?
–What is your most popular set of products?
etc…
Push vs. Pull Advertising – Understand the Consequences for your Product or Service
You will save yourself a considerable amount of time and money if you first determine your product’s (or service’s) suitability for “pull” and “push” advertising.
Understand Trends that Impact Your Bottom Line
Understanding consumer trends is essential to knowing how and what to market. Far too often businesses go about developing products and services without considering what is happening in the market place, nor what might happen in the future.
What You MUST Understand About Your Web Numbers
Two years ago, when I first started selling online, I focused on doing what I did best: generating useful content that people would want to pay for. But I quickly learned that selling a product online required me to have to learn about …
How to Understand Your Website’s statistics
In the early days of the Internet it was common to visit a web site and see a counter informing you that “you are the 118,456th visitor to this site”, and various webmasters would proudly talk of how many “hits” their sites were getting. Now, things have changed and you will mostly find counters on amateur sites, and wiser webmasters now know that the term “hits” doesn’t really mean much.
The term hit refers to a request for a file on your web site. When someone visits your web page, they request your URL, but in order to see the page, they also have to get all the graphic files that are located on your page. So, one visitor to your page may be requesting 25 different files, and thus you have 25 hits.