Test Landing Pages for Big Impact on Bottom Line
Landing page optimization and multivariate testing are two elements of online marketing that go together, and can make a world…
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Landing page optimization and multivariate testing are two elements of online marketing that go together, and can make a world…
Companies have long had problems putting numbers on social media marketing results. Wetpaint and the Altimeter Group have now released…
For the first time in three years, overall customer satisfaction with e-commerce has fallen, ending steady growth over the same…
So the past week of memetic searches ain't all that exciting; it's down right vanilla: political self-congratulatory lollapalooza-esque barny-fied elitism,…
There are two reasons why it is desirable to do so.
If you need evidence of the relationship between how employees feel about their employer - part of the way of…
If you can't measure it you can't manage it.
SEO is not a guessing game - metrics tell all.
In today's increasingly global marketplace, companies are forced to set themselves apart from a sea of look-alikes and, as many…
On Wall Street, financial investors speak of CEOs improving their companies' "top line" by increasing sales volume or their "bottom…