Since not every single one gets clicked on, Google’s ads might be considered less than perfect. A new patent application would make behavioral targeting a central part of improving them.
Behavioral Targeting: Why This Hot Technology is Burning its Users
Privacy is Only Part of the ProblemBehavioral targeting (BT) has been around since the first dotcom days. In late 2007 it rose to fame again thanks to a few big promoters like Facebook; and in early 2008 it ignited a firestorm of debate that continues to unfold before us each day. But what is it, what does it claim to do and why the surrounding debate?
Behavioral Targeting Hits Road Block
One New York assemblyman, Richard L. Brodsky, has drafted a bill that would make it a crime — punishable by a fine to be determined — for certain Web companies to use personal information about consumers for advertising without their consent. There are essentially two main things in this bill
AOL’s Penguin: “Behavioral Targeting No Problem”
Some people know about behavioral targeting, and some people don’t. To educate this second group (and perhaps make the first feel less threatened), AOL intends to explain the practice with a cartoon penguin.
Amazon & Toys”R” Us Involved in Behavioral Targeting?
Just before holidays a colleague of mine asked me if Amazon and Toys"R" Us were involved in behavioral targeting. He told me that he did a search for Lego on ToysRUs and a few days later when he visited Amazon, he saw Lego featured on the home page. He said that he had never did any search for Lego on Amazon.I looked at the code on ToysRUs and did not find anything that looked like it is sharing data with Amazon.
Google’s Behavioral Targeting the new Dinnertime Telemarketer?
I dunno. Lately I’m finding that if I notice that I’m still logged into Google that I rush to sign out. It just creeps me out to know that everywhere I go on the web if I’m signed in, Google is following me.
Terrorist Better At Targeting Online Audience
Islamist militants are getting better at gearing their message online to specific audiences including women and children according to a meeting hosted by the Organization for Security and Cooperation in Europe.
Ad:Tech – BuzzLogic Launches Conversation Ad Targeting
It seems that BuzzLogic has found another use for all of the conversation mining and sentiment analysis it conducts in the blogosphere.
Behavioral Targeting (BT) at eMetrics
Behavioral Targeting (BT), as I predicted earlier this year, has become very common term among marketers.
Look at any online marketing events and you will see more than one session on Behavioral Targeting. This was also evident at eMetrics in Washington DC, where a full track was devoted to Optimization and Behavioral Targeting and several other speakers, not in this track, also talked included Behavioral Targeting in their presentations.
Behavorial Targeting 101: Media Buying Tips
Have you heard of behavioral marketing, but not known exactly what it is? You probably have been exposed to behavioral targeting before at one or more points in your life and not even known it. Behavioral targeting, if done right, can be a very useful tool in your internet marketing tool belt.