With most of the major search engines embracing the geographic targeting, through local search engines or by organic search using regional information, users now have more options with which to optimize for. Be it organic listings or PPC listings, there are a number of things that users can do to improve their performance within each area.
Microsoft to Target Broad Availability of Longhorn Windows Client Operating System
Microsoft today announced it will target broad availability of the Windows client operating system code-named “Longhorn” in 2006, and make key elements of the Windows WinFX developer platform in “Longhorn” available for Windows XP and Windows Server 2003.
Why are Salespeople a Good Target for Blogs?
Here’s the short list:
1. Information at your fingertips – With multiple authors contributing content, you soon have a information-rich environment of client information, competitive intelligence, and other sales artifacts
Focus on Your Target Audience!
Search engine optimizers often forget who our true audience really is. We get so wrapped up in trying to please the search engines that we forget to focus on our target audience: our users.
Identify Target Markets and Match Keywords for Increased Web Visibility
As your company evolved its web presence did you have a clear picture of the market for your product?
Segmenting Your Target Audience Through Your Copywriting
Ask any copywriter what the first commandment of copywriting is and they’ll quickly tell you “Know Thy Target Audience.” In order to write effectively you have to know this one group of people and know them well. I guess that’s why many people get so frustrated when it seems they have more than one preferred customer base. One of the most frequent questions I get asked is, “What if I have more than one target audience?” In all actuality, you probably don’t. You just have different segments of the same audience.
Knock, knock. Whos There? Your Target Market, Are You Listening?
Have you ever had a conversation with a person who wasn’t listening to anything you said?
Are Your Marketing Efforts Hitting The Bullseye, Or Missing The Target Entirely?
I have a friend who recently asked for help in marketing a booklet on how to varnish a boat.
Varnishing a boat is a difficult task that can be particularly frustrating for boat owners if it is not done properly. It is also a subject that would only be of interest to a small niche group of people.
How To Target Your Market
Stop!
If you have the slightest thought of selling anything online, you must be able to answer one question before you do anything…
How to Target Your Most Profitable Market
If you already solve a specific problem, then targeting your market as much as possible should be the obvious next step. However, this is where many marketers fail, for they are trying to be “all things to all people” and attempt to market their product to everyone. Instead, try to discover the demographics and psychographics of your niche — your specific (or greatest) market. Then market to that audience more than any other and as often as possible.