You’ve had dozens (or possibly hundreds) of articles about how to use Twitter for your businesses hurled at you over the last year or so. There are a lot of good ideas, a lot of bad ones, and a lot of contradictions. What do you expect though? The marketing world is still trying to figure this whole social media thing out. Some are having great success, and some are just wasting a lot of time.
British Using ‘Common Sense’ Strategy For Social Media In The Military
Since we had a rather strong response to our coverage of the United States Marine Corps’ policy to not allow Marines to access social media outlets like Facebook and Twitter on the Marines’ network it seemed appropriate to see how this is handled ‘across the pond’.
The Most Important Social Media Strategy for Making Money
Earlier this week, Murdok reported on a study from WetPaint and the Altimeter Group, which indicated that brands who engaged with customers more through social media performed better financially.
New Local Ad Strategy for AdWords
Today Google announced a new AdWords feature called location extensions. The feature allows advertisers to add dynamic addresses to their ads.
"If you’re a business owner, you can set up extensions by linking an AdWords campaign to your Local Business Center (LBC) account," explains Emel Mutlu of Google’s Inside AdWords Crew. "If you’re not the primary business owner of the locations you’re advertising, you can manually enter addresses directly into AdWords."
Bit.ly Switch Part of Twitter’s Realtime Search Strategy
URL shorteners sprang into sudden essentialness with the advent of microblogging, and especially with the advent of Twitter. Until yesterday, TinyURL was the shortener of choice, boosted by Twitter’s default shortener setting.
Twitter’s sudden switch to competing URL shortener Bit.ly not only was a surprise to many, but the move could spell an unforeseen and swift death for TinyURL. So what gives? What makes one URL shortener different from another?
Why CMO’s Prefer Short Term Marketing Strategy In This Economic Climate
Facebook’s New Strategy: Ignore Your Customers
Remember all that talk about Facebook becoming more democratic? Despite the highly publicized rhetoric, all appearances point to a Mark Zuckerberg dictatorship, relatively deaf to user complaints. While business owners have the right and responsibility to run their business as they see fit, the young CEO might want to reconsider saying one thing and doing another. It’ll just come back to bite him.
Linking Out Can Be A Valuable Marketing Strategy
Linking out is a valuable marketing strategy on a number of levels. It increases the utility of your site. People will see you as being helpful. People will see you as non-partisan i.e. not always favoring your own stuff. Webmasters may see your inbound link in their logs and follow them back to you. Links are, at the most fundamental level, a connection between people.
Yahoo Launches Open Strategy for Developers
Today, Yahoo has gone live with it’s "open strategy" or Y!OS, which is Yahoo’s way of opening up their products to third party developers in order to attract wider use, and to come up with some useful functionalities that will help them compete better with companies like Google and Microsoft. Y!OS consists of three major components:- Yahoo Social Platform- Yahoo Query Language (YQL)
Search Marketing: Transform your Channel Strategy
As technology advances and the demands of customers fragment, the task of empowering resellers and distributors with effective and relevant marketing tools becomes more daunting than ever before. To solve these challenges, a handful of forward-looking companies are experimenting with emerging technologies and particularly Search‹to empower their channel partners in an attempt to make them more flexible and responsive to the changing market. The Channel Challenge