Opportunities are Shouting — Are You Listening?
One of my cousins' sister is a student of archaeology. She's got a passion for it. A couple of days…
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Tag: storytelling
The Power of Why: Your Psychological Ally To Marketing Success!
Here's why WHY' is such a profit-making marketing trigger.
Public relations: A Free Lunch at Last?
Seems like everyone is looking for the proverbial free lunch these days, particularly when it comes to marketing communications. Well,…
The Bible – The Source of All Copywriting Secrets
I've been a student of the Bible for practically all my life. There is a lot of reason why this…
Does Your Site Tell The Truth?
Good copywriters are among the best paid people in the work force. Most webmasters are not in this group. Yet…
What’s the Big Idea?
Can't move any products? Maybe the problem is you don't have a BIG IDEA. What's a BIG IDEA? A BIG…
Criticism Is Gold
Suppose you received the following message from a reader of your newsletter. How would you handle it?
Verbs with Verve
Remember back in the dark days of your school years when you had to learn the parts of speech? A…
Making News is Better Than Just Making the News
There is a major difference between making news and "making the news." It is the difference between a shotgun and…
Make Front Page News By NOT Inviting The Media
Not a single reporter showed up at our news event. And we were THRILLED! Not a single photographer showed up…
