7 Writing Muse Kickers to Fill Up That Blank Page
Nothing is more daunting for any writer than having to stare at a blank sheet of paper.
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Tag: storytelling
It’s the Little Details that Can Make or Break a News Story
Have you ever heard of the saying, "One person's trash is another person's treasure?" Well, that statement is a true…
Write Possibilities
We writers are a powerful lot. We control time. We dictate actions. We control destinies.
Communicating with Case Studies
A couple of colleagues and I were discussing a new business idea, but we had trouble expressing how this new…
Three Ways to Help Reporters See Your Story as News
At the core of PR Rainmaking is the question: "What makes a story newsworthy?" If we cannot answer this question,…
6 Steps To Get “Slightly” Famous
A few years ago, Bruce Smith experienced a slowdown in his Salt Lake City-based travel agency. Airlines had eliminated his…
The Power Of A Free Sample
This past February 6th was a big day for me; it was the 15th anniversary of the day I met…
Are There Secrets to Gaining Media Coverage?
Are there secrets to gaining media coverage or is it pure luck? It's a question that I am asked often…
The Most Powerful Force In Email Marketing
I've been learning recently that the most powerful force around is something that we all have access to: relationships. But…
The Secret Ingredient of News Coverage
Why do so many PR campaigns fall flat, failing to attract the media attention that their creators crave?
