Michael Katz Answers E-Newsletter Questions
Electronic newsletters (or E-Newsletters or Ezines) are conceptually simple: they're just emails sent to a number of people at once.…
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Tag: storytelling
Original Content: The Benefits Of Writing It Yourself
One question that comes up often when I speak to businesspeople about E-Newsletters is, "How important is it for us…
Sales Letters
Although e-mails have taken a front seat in business communications, the business letter remains an important communication medium for salespeople…
The Two Cards You Need to Play PR
Poker will teach the PR Rainmaker more about human nature that just about any activity short of physical combat. Greed…
Flaming Kitchen Sponges That Make Readers Read
(Nearly) every newsletter should have a note from the editor. You can use this section to tell readers about your…
Six Core Secrets Of Persuasion
Have you ever had the feeling you just don't have what it takes to influence anyone you come in contact…
Aim Your Story at the National News Media
Begin at the bottom rung of the news media and work your way to the top. That’s the conventional wisdom…
Smart PR for your small business
Paul opens his favorite business magazine to find a fawning interview with Amazon's Jeff Bezos. Then he picks up the…
Four Secrets to Energizing Your News Story
Every news story must have a FACE. If your forget to put a FACE on your story proposal, your chances…
The Power of a Story to Market Your Product On the Internet…And How To Create One That Will Sell Your Product.
Have you ever been pulled into a good story and feel like you have to keep on reading to find…
