Industry Pro Interview: Insider Secrets To Building Your PR Campaign
Todd Brabender of Spread The News Public Relations was kind enough to answer some burning questions most small business owners…
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Tag: storytelling
The Most Important Thing to Know About Advertising
I am often asked, "What is the most important thing to know about advertising?" The answer is simple, although it…
Your Portfolio: A New Slant on an Old Subject
If you're involved in any sort of freelance, or creative work, you know the importance of a portfolio. You need…
Attract Media Coverage Without Spending Advertising $$
Advertising is expensive. PR is often low cost or free. Try these ten tips for attracting free PR to your…
Do You “Do” Voices?
When you write an article, is it all about you? Your thoughts, your insights, your opinions, your voice? Or do…
How to Write Content That Matters, a conversation with Sean D’Souza
A master of metaphor, Sean D'Souza writes articles that astound readers. He gives readers what they want, and then some.…
How to Get More Personal Power
What is the most powerful thing you can do? The lesson we get from the world religions, and from myths…
Marketing The Real You
I often wonder how the practice began of pretending to be someone else in order to market your business. You…
When Silver Birds Die
Once upon a time in a land far, far away, there was a great flock of silver birds which soared…
5 Ideas for Writing Effective Sales Letters
Sales letters, sent via e-mail or snail mail, are an effective and inexpensive way to get your message out. Even…
