Are You A Pelican Marketer?
Watching the pelicans catch fish near my house reminded me of how some online marketers behave. These pelicans fly high…
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Tag: storytelling
How to Write a Persuasive News Release
The most profitable and often overlooked free publicity generator is the news release. News releases are not only great marketing…
How to Use “Upwords” to Increase Response
I once took a media communications course in which I discovered an interesting example of the way the mind works.…
Carve Your Niche By Dominating One
I was recently interviewed by a print magazine about niche marketing. In it, I offered several tips and ideas on…
You Are Newsworthy
There is something newsworthy happening right now at your organization, but you must first think like a reporter before you…
“5 Ways to Make Your Presentations Sizzle”
1. If you're currently using visual aids, stop for a while. It's really easy to try and let the slides…
Four copywriting strategies that you can easily pop into your ad copy to shoot your sales through the roof!
Whether you like it or not, copywriting skills are a vital part of every aspect of your online business. It…
How to Capture and Captivate Attention!
One morning, you go into your mailbox and discover there's an envelope waiting for you. You bring the package into…
Long Copy Works Better – Or Is It Short Copy?
Ahhh! The never-ending battle. I'm sure you've heard both statements made with passion. Those that believe you must walk your…
To Make Your Copy Sell – Make A Personal Connection
Copywriting is, in it's most basic form, a salesman. You aren't there in person to speak with the prospective customer…
