Turning Your Negatives into Positives
"If you can not get rid of the family skeleton, you might as well make it dance." --George Bernard Shaw
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Tag: storytelling
Is Your Copy Upside Down?
As a professional copywriter, I've seen my share of copywriting mistakes. One that seems to be particularly common is writing…
Marketing Lessons Learned From The “Nightmare Freezer In Our Garage”
It was early Saturday morning when I scrambled out to the garage to try and find the strawberries that I'd…
Data Delivers Credibility
Over the past couple of days I've been setting up visitor counters, so people in another organization can accurately count…
How We Love Our Stories
I was browsing on the Internet this weekend and came across a great story. It was an article by Ruben…
Mega Potter Means Mega Marketing Or is that: Mega Marketing Means Mega Potter
Every now and then something "Mega." comes along. Maybe it's that latest blockbuster movie, maybe it's the latest toy at…
Storytelling – The Great Motivator of People
In a data-driven world, facts and figures are the order of the day in sales calls, employee meetings, board rooms,…
12 Point Checklist for Writing Feature Articles
1. Have you selected your intended subject topic and carefully planned out your idea?
A Story to Tell: A Quick Guide to Narrative Writing
"So what happened?" When someone asks you that, what do you say? You respond by telling a story - when…
Nearly Everyone Uses It, and So What?
Occasionally a prospective client comes to me very gungho about getting publicity and declares that they envision coverage in every…
