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Tag: social

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webproworld

Social Search – The Next Big Thing?

Search technology has been marked by a few big leaps in its history. What began with relatively crude algorithmic analysis of the content of individual pages was improved dramatically by Google’s sophisticated use of off-page criteria, notably PageRank and link anchor text analysis.

While refinements continue – Google now reportedly uses more than a hundred or two criteria in its rankings, held together by complex weighting schemes – the basic nature of search technology hasn’t changed much lately.

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Is Search Going Social?

Finding true relevance in search results is becoming the new focus of users who are looking to the web for their information needs. For years, the algorithm has been the standard method that search engines have employed to determine relevance and deliver comprehensive results. Social search, however, could represent a change in search philosophy.

Even though Google prides itself with impressive algorithms and the latest in anti-spam technology, are search engines like Google truly succeeding at delivering results that are relevant to search terms?

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Social Media – Target Demographics

Social targeting is quickly becoming a benchmark with advertisers and publishers… not because it is a key to the golden gates of marketing 101, but because online consumers are adopting search behaviors to understand where they will find like-minded people. This adoption curve is creating thriving and multiplying social circles that are interconnected on the basis of common interest.

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ELGG – Social Technology Software

If you want to build out your own DIY social network, then you need to check out ELGG.

ELGG is a new open source social network software package that is available on source forge. We spent the last day and a half installing the software and playing with some of the mods and other goodies that come with the software.

Good parts about this is that it is fairly easy to install, there are some mods we had to make to the SuSe Linux that we were installing it on.

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