Copywriting is a primary factor when it comes to achieving good search engine placement. However, many times all that is done is to include keywords in the tags of a page and to include a few keyword mentions. While not extremely difficult, writing for the engines is a little more complicated than that.
Choosing Domain Names For Search Engine Placement
The following outlines the choice of domain names for enhanced search engine optimization in a nutshell – if you stick to the advice presented here, you will be both safe and successful in all your search engine positioning efforts.
Achieving Tangible Results via Search Engine Marketing
Creating and building effective Search Engine marketing campaigns is like trying to nail jello to the wall for many companies! As it typically involves deploying very specialized processes and melding them with technology. Here is some insight gained from years of experience providing these services to our own clients.
How to Use Invisible Text Without Being Penalized by the Search Engines
Contrary to what is generally circulated as accepted knowledge among search engine gurus, you can actually put a fair amount of invisible text on your web page without being penalized for it by search engines.
How To Recognize a Good Automatic Search Engine Submitter
A good automatic submission program is quite undetectable if you do it right. So what constitutes a “good” submitter? To qualify, the program must:
Branding, Sloganizing and Search Engine Marketing
The descriptions search engines offer when displaying search results are generally retrieved from two sources:
Building Doorway Domains for Optimized Search Engine Positioning
Doorway pages have been around for a long time and most people trying for search engine optimization are more or less familiar with them. To recapitulate: a classical doorway page is focused on a certain keyword or search phrase, carrying highly optimized text, pertinent meta tags, title, etc. It is submitted to the search engines to achieve better rankings. When human visitors hit the page, they are required to click a link to get to the site proper.
MetaCarta Makes Geographic Search Easier
Geographic Text Search (GTS) makes finding geographic sensitive information much easier. Released by MetaCarta, GTS is designed to find and organize search results based on a region of interest that the user indicates.
Search Trends: Creating A Google
The term “authority site” comes from a concept in “Hilltop: A Search Engine based on Expert Documents,” an academic paper that some search optimizers speculate is a part of Google’s algorithm.
Absolute Top Five Search Engine Marketing Myths Uncovered
It’s no secret that Search Engine marketing can drive significant amounts of very qualified traffic to a web site as 85% of Internet users utilize search engines to find/research for goods and services. The problem for many companies is the difficulty they face sifting through conflicting information and hyperbole! Here is my top five list of myths that need to be run to ground.