Microsoft’s Live Search cashback program is brilliant insofar as it recognizes that compensation makes the world go ’round; a little money helps people do things they don’t like or change old habits. Only it appears that not everyone who’s participating the cashback program is receiving the key ingredient.
OVGuide Founder Answers Video Search Questions
January marked the first operational month for video search engine OVGuide as a profit-making entity. Now it has received $5 million in funding from Baroda Ventures.
Yahoo Celebrates Five Years Of In-House Search
Google became Yahoo’s default search results provider on June 26th, 2000. On February 18th, 2004, Yahoo ended the deal. Now, the Sunnyvale-based company is celebrating the five-year anniversary of its decision to tackle search technology on its own.
Battelle Talks Future Of Search At SMX West
It’s not easy to predict changes in the search industry on even a month-to-month basis; divisions get closed, new products are launched, and market shares waver constantly. But at SMX West, John Battelle discussed the much more distant future and made some interesting forecasts.
Q&A With Founder of Q&A Search Engine SnappyFingers
SnappyFingers is a Question/Answer search engine that has been on the web since last July. It is currently still in beta. I had a chat with Chirayu Patel, the founder of SnappyFingers to find out a little more about it.
A Look At Search Behavior At SMX West
How people search and interact with search engines was the subject of the session "Just Behave, A look At Searcher Behavior."
(Coverage of SMX West continues at Murdok Videos. Keep an eye on Murdok for more notes and videos from the event this week.)
Measuring Search And Offline Marketing Success
The session "Measuring Search & Offline Marketing Success" touched on the importance of tracking offline conversions that start through search.
(Coverage of SMX West continues at Murdok Videos. Keep an eye on Murdok for more notes and videos from the event this week.)
Google Grabs 76% Of Search Spend In Q4
U.S. search advertising spending was relatively flat for most of the year and declined by 8 percent in the fourth quarter of 2008, according to search marketing firm Efficient Frontier.
Breaking it down by search engine, Google grabbed 76 percent of search spending in Q4. Spending on Google Search and its syndicated networks dipped 4 percent year-over-year (YOY).
Despite that, Google gained 2 percent market share from Google Content, which saw a robust 63 percent YOY growth in 2008 due to its improved targeting and monetization efforts across the AdSense network.
Google Optimizes Book Search for Mobile
Google has launched a long overdue mobile version of Book Search for the iPhone and Android. This includes access to over 1.5 million mobile public domain books.
Traditional Retailers Need To Improve Search Presence
Online retailers such as Amazon are doing well with their search presence compared to traditional retailers, according to a study from Internet marketing firm Internet Engine.
"The Retail Search Presence Study" found that online retailers have a very strong presence, representing over 30 percent of the listings shown, while bricks and mortar retailers consistently have had the weakest presence of any group showing up only 12 percent of the time.