Measuring Search And Offline Marketing Success
The session "Measuring Search & Offline Marketing Success" touched on the importance of tracking offline conversions that start through search.…
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Tag: search
Google Grabs 76% Of Search Spend In Q4
U.S. search advertising spending was relatively flat for most of the year and declined by 8 percent in the fourth…
Google Optimizes Book Search for Mobile
Google has launched a long overdue mobile version of Book Search for the iPhone and Android. This includes access to…
Traditional Retailers Need To Improve Search Presence
Online retailers such as Amazon are doing well with their search presence compared to traditional retailers, according to a study…
Is Google Showing Political Bias with Search Results?
There are people who think Google is incorporating political bias into search results. As examples they use misspellings of George…
Where’s the Music Search Traffic Going?
What is your most frequently visited destination when it comes to music searches? There's a good chance it's Wikipedia. Heather…
UK Search Trends Reflect Economic Fears
Even if news programs offer almost nothing other than economic information these days, it seems that a lot of people…
Job Search Web Sites See Big Growth
Job search was the fastest growing online category in the U.S. in 2008, according to comScore.The job search category saw…
7 Ways to Get More Conversions Out of Google Site Search
The future of search engine optimization is uncertain right now. Google is experimenting with personalization, and the need for quality,…
Using the Data that Site Search Uncovers
I recently posted about ways to get more conversions out of Google Site Search. This was based on tips that…
