Tag: satisfaction

Twitter: A Real Time Pulse Of Customer Satisfaction

Sydney, Australia-based web developer Michael Air recounts how his “light bulb” moment about real time search came as he was looking for a new hosting company. Instead of looking on Google, he consulted Twitter about a specific brand. “Ten pages in and 99 percent of comments were saying how bad that hosting company was,” he told Murdok.
Twitter, then, becomes a kind of collective representation of the consumer mind and the current consumer mood.

Online Consumers Can Get Satisfaction

Customer satisfaction with the e-commerce industry has improved for the second year in a row and is close to an all time high, according to the American Customer Satisfaction Index, released today by the University of Michigan with e-commerce partner ForeSee Results.

The e-commerce industry received a score of 80.0 on ACSI’s 100-point scale, almost breaking its previous record in 2003 with a score of 80.8.

The e-commerce sector continues to do well in terms of satisfying customers and surpasses the national ACSI aggregate score (74.9) by 7 percent.

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