WebProWorld
Two of the biggest names on the web had interesting weeks. Google experienced a big outage across a number of its services and Twitter mad a change to how it handles replies and sent a tidal wave of backlash throughout its user base.
Both companies received their fair share of negative responses from users, and both have responded to those responses on their respective blogs.
The Google Situation
For the longest time, hardcore ROI-focused PPCers saw little to convince them of the benefits of traditional branding online. Rampant ad blindness among consumers and lack of data to support “awareness” arguments* led many to maintain trimmer, search-focused budgets with measurable results.
Nearly half of Internet users who respond to display advertising eventually do a search related to the ad they viewed, according to a new study from iProspect.
Last week, the Interactive Advertising Bureau CEO Randal Rothenberg challenged comScore and Nielsen//NetRatings to increase their transparency and submit to an independent audit of their outmoded panel-based Internet measurements.
A long week of commentary after news of the Wal-Marting Across America blog’s real backers and bloggers became known has finally elicited responses from top man Richard Edelman and company VP/A-list blogger Steve Rubel.
Once Google discarded the Urchin label, renamed the service Google Analytics, and ended the fees it charges, several firms felt the ripples of the search engine company cannonballing into their swimming pool.
Google, Yahoo, and Ask have a much different take on link buying than do the SEMs. Chris Richardson of Murdok sat in on this Q&A at SES 2005.
Will GM’s blogs be tested by recent news of job cuts at the automaker? According to the Wall Street Journal, GM “plans to cut its North American white-collar work force.
A decision by Yahoo and Google to ban online gambling ads has created expected repercussions from some of the casino site owners. Understandably, the owners who commented are not pleased with the gambling ad ban by the two search engine giants.
What is the real secret to writing ads that are totally irresistible? It’s communicating with your reader on an emotional level! It’s communicating that you really understand his needs, want, and fear. Sure, your offer needs to pass the logic test, but it also needs to tug at something inside of your reader.
