Almost always, online publicity means global exposure, whether your business is based in Peoria, Illinois, Perth, Australia, or Paris, France. When your marketing or publicity copy will appear on the Internet, you need to take conscious steps to ensure that your news makes sense to readers from far corners of the world. In news releases or your online media center, here’s how to clue in distant media people and avoid international gaffes.
Crawford House Collectibles – Remember Your Customer
For me, the key to revising this site is to look at each element and say: does it help or hinder the customer?
Do You Remember To Send Nice Notes?
In the past few years, the look of marketing has changed – for the better I believe.
Internet Nostalgia – Remember “This Dumb Little Ad?”
Watch out – if you do, you’re showing your “Internet Age!” I am, of course, referring to the now infamous “Cookie Cutter” marketing program which was all over the internet when I first began exploring the online business world (circa mid-1999).
Want Free Publicity? Remember That All News Is Local
How do you identify newsworthy stories where you work or live? Especially newsworthy stories about yourself or your company that you can pitch to the media in the hope of getting some free publicity.
Internet Direct Mail Is Different: 14 Things To Remember
Internet Direct Mail (IDM) and Traditional Direct Mail (TDM) both have the same goals in mind. They are to generate leads or orders.
However, marketers need to respect that online media and print media present different hurdles in achieving this goal. Some of these hurdles will require that copy be written differently for each media. And some not.
8 Things to Remember When Designing a Direct Sales Piece
When it comes to designing a direct sales piece, whether it be a brochure or a sales letter, the little things really do count. Focus as much on presentation as you do on the message.