comScore Media Metrix released today it’s monthly look at U.S. consumer online activity at popular online sites for the month of July.
News Releases vs. Press Releases
My post on August 2 about a news release issued by the Adfero Group has prompted some discussion about some of the fundamentals of the social media release.
Google Releases “Share of Voice” Impression Metrics
Search engine giant Google has released another enhancement to its AdWords advertising platform which will allow advertisers to get a better understanding of their campaigns’ performance. The new impression metrics are akin to traditional advertising’s "Share of Voice" measurements.
Exanet Releases “Enterprise Search Solution”
This is a mouthful, but here we go: Exanet has described itself as “the leader in software-based, clustered enterprise Network Attached Storage (NAS).” Now, with that out of the way, the easy part (and the real news): Exanet has launched ExaSearch, an “enterprise-class search engine.”
Google Releases Safe Browsing API
Google has a new API, a Safe Browsing API, which uses all the data Google has gathered about dangerous webpages, like those with spyware, malware, and other general “badware”*.
Microsoft Releases Deepfish for Windows Mobile
A prototype browser called Deepfish arrived for the Windows Mobile platform, stirring up opinions that Microsoft may be more than a little concerned about not owning the dominant browser on mobile phones.
Social Media & Traditional Press Releases From the Edge
My presentation at IABC’s international conference in June is on “edge” content. While most of you probably are familiar with the notion, it’s an alien concept to most people I talk to.
Press Releases for Marketing
Press releases were originally designed as a communication tool between company PR staff or public relations firms and the media. But now that online news sites such as Yahoo News and Google News contain such an abundance of press release content and RSS makes it easy to syndicate news, press releases can be effectively used as a direct to consumer communication tool.
ClickTracks Releases Version 6.5
ClickTracks is ready to release version 6.5 of its Analytics software, "designed specifically for the needs of sophisticated marketers deploying high-traffic ecommerce and large-scale web sites."
Forrester Releases Webcasting Report
Forrester Research just released a new report by Claire Schooley on the use of webcasts in large organizations.