ClickTracks is ready to release version 6.5 of its Analytics software, “designed specifically for the needs of sophisticated marketers deploying high-traffic ecommerce and large-scale web sites.”
ClickTracks Version 6.5 incorporates a number of new or enhanced features, including:
– KPI Report – Graph Key Performance Indicators (KPIs) in a timeline for over a dozen metrics and unlimited segments
– Data Dissection Report – Sort cross tab performance statistics for unlimited visitor types and website variables.
I also has had the opportunity to get ClickTracks CEO Joh Marshall’s thoughts on version 6.5:
[Manoj]: How will ClickTracks 6.5 adjust their marketing strategies now that ClickTracks has the ability to focus on large scale websites?
[John]: We are sponsoring the Emetrics Summit this year, for example. You’ll certainly see more of us in the online media too.
[Manoj]: Has the relationship with J.L. Halsey Corporation helped you achieve version 6.5 quicker and more efficiently?
[John]: Yes. We’re able to achieve scale much more easily and we benefit from being part of a larger organization.
[Manoj]: What separates ClickTracks’ product from Omniture’s or WebTrends’
[John]: Ease of implementation, ease of use, shorter time to data that impacts the business.
[Manoj]: What is your favorite part of ClickTracks 6.5?
[John]: The data dissection report. Take a slice through the data, for any segment, and learn something unique in just a few seconds.Like all our reports it’s designed to be understood at a glance of course, but the depth of knowledge you can gain from this is exceptional.
I look forward to seeing the impact ClickTracks 6.5 will make in the enterprise level Web Analytics space.
