Creative Ways to Make Your Press Release Work
Email strategies to get thousands in free media publicity.
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Tag: PR strategy
How To Get FREE Media Publicity With Your Short Announcement
Every day radio, TV, newspapers, and ezines give away millions of dollars in FREE publicity. There is nothing like waking…
Become an Expert and Attract More Customers
All news reporters need third-party experts to help them explain issues, events and ideas to their audiences. A truly valuable…
PR Buyers Beware!
It can bite you and waste your public relations budget when the program emphasizes communications tactics instead of how to…
Protect Your Company from Activists
If you are an executive inside a U.S. corporation of any significant size, then you have better keep an eye…
Make Front Page News By NOT Inviting The Media
Not a single reporter showed up at our news event. And we were THRILLED! Not a single photographer showed up…
To Maximize Your PR, Get in the Reporters Rolodex
If you had to choose just one tactic above all others for gaining consistent and positive attention from the news…
Life After Press Release Distribution?
A few weeks ago I was participating on an on-line message board. One of the members was a new business…
PR Failure Defined
I define public relations failure this way:
What You Know Can Work Just As Well As Who You Know
We all know the saying in business, "It's not what you know but who you know", right? This saying is…
