Inside the Mind of the News Reporter
The first rule of PR Rainmaking is to approach reporters as customers. Find out what they want, then give it…
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Tag: PR strategy
Are There Secrets to Gaining Media Coverage?
Are there secrets to gaining media coverage or is it pure luck? It's a question that I am asked often…
Create a Powerful PR Fact Sheet in Just Four Steps
The right time to create a fact sheet is any time you need to spoon-feed a reporter on a complex…
The Two Cards You Need to Play PR
Poker will teach the PR Rainmaker more about human nature that just about any activity short of physical combat. Greed…
Smart PR for your small business
Paul opens his favorite business magazine to find a fawning interview with Amazon's Jeff Bezos. Then he picks up the…
Yes, Public Relations Can Help Your Business
Do you worry about certain behaviors among your most important audiences because those behaviors are vital to achieving your objectives?…
Want Free Publicity? Remember That All News Is Local
How do you identify newsworthy stories where you work or live? Especially newsworthy stories about yourself or your company that…
Timing is Everything–When to Write and Distribute a Press Release
When things are timed perfectly, the results are inevitably better. Whether it's a first kiss or a punch line, saying…
10 Decisive Tactics That Win Product Reviews
The benefits of a positive endorsement by the media can hardly be understated. Customers turn to the media to learn…
3 Publicity Tips To Enhance Your Business
PR! Publicity! We all crave the notoriety that comes with rising to the height of our profession. "Work hard, have…
