When Tactics Are Not Enough
Your public relations people are busy. The buzz is all about hits on a radio show or mentions in a…
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Tag: PR strategy
Can Your PR Game Plan be Salvaged?
If, as is often the case, you are preoccupied with comm- unications tactics instead of working a plan to actively…
Aren’t Small Businesses Lucky?
Why? Because they have access to world class public relations no matter how small they are. That's one way of…
Advertising Is Dead. Long Live PR
Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am…
Public Relations: Power Tool for the 21st Century
I address this article to businesses, associations, non-profits and public entity managements seeking a direct connection between the money they're…
How To Get Thousands Of Dollars Worth Of FREE Publicity For Your Business
The first step to getting loads of free publicity for your business is to ask yourself - what's newsworthy?
Put Muscle on Your News Proposal
Let's say your company is opening a new widget plant. Immediately, you have change, which is one of the four…
Can Small PR Firms Deliver Huge Results?
They can when they invest in the basics. The best of them obviously rely on some form of public relations…
Priceless Publicity For The Pennywise
Undeniably, there are innumerable advertising and publicity opportunities, especially free ones, online. And listing all of them, even a good…
Is Your Client an Idiot?
Short answer: Yes. Long answer: Probably.
