PR: The Wildcard Marketing Strategy
What is the true purpose of public relations and how can it really help impact the growth of your small…
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Tag: PR strategy
PR: What’s the Point?
Here's the point: people act on their own perception of the facts before them, which leads to predictable behaviors about…
PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd
Do editors of newspapers, magazines and online news sites really use press releases? Too right they do. In fact, the…
Do You Really Need PR?
The right kind of PR, that is, the kind that puts you in charge of the care and feeding of…
Public Relations Strategies: Announcing News on a Press Tour
Gaining news coverage on a successful press tour requires planning, preparation, and follow up.
PR Going According to Plan?
Think carefully! You're a department, division or subsidiary manager for a business, non-profit or association and you really need to…
Managers, Got a Grip on Your PR?
What are you trying to do with your business, non-profit or association public relations program? Get a little publicity for…
Managers, Start Your PR
There'll never be a better time for a manager working for a business, non-profit or association to ask this question:…
What PR Does Best
As a manager working for a business, non-profit or association, you have a right to expect your public relations expenditure…
10 Ways to Get the Media to Love You
1. When the media calls, stop what you are doing and give them your full attention. That's right. Maybe you're…
