Argument Weak – Talk **LOUDER**!!!
Have you heard of the preacher (there are probably quite a few of them fitting this description) who wrote in…
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Tag: persuasion
Six Core Secrets Of Persuasion
Have you ever had the feeling you just don't have what it takes to influence anyone you come in contact…
3 Ways to Make Your Communication More Persuasive
Is all communication persuasive, aimed at convincing others to act or think as we wish? Sometimes it seem like it…
How Do You Get Them to Buy-in To Your Idea?
"How can I get them to buy-in to this idea?" Anna, a bank manager, asked me. She had an idea…
Make Prospects Believe That What You Say Is The Truth!
I read an article recently where a direct mail company placed an ad offering a crisp $100 bill to anyone…
The Killer Sales Copy Formula
A good formula when writing sales copy be it for your website, an email to potential customers or prospects, placing…
How To Write A Perfect, Selling Ad: Five Easy Tips
I lied. There's no such animal as the perfect, works-every-time, selling ad. But I got you to read this far,…
How To Turn The Biggest Skeptics Into Eager Buyers
When making a purchasing decision, people have their "rip off radars" on high beam. They're wary and so they should…
Benefits vs. Features: Know the Difference!
Speakers and Coaches know their business. Many of them write useful, inspirational books and have creative Web sites. But, one…
The NLP Secret That Makes Your Words Sell
Writing cracker-jack copy would be a lot simpler if every potential client thought in the same way. But in reality,…
