How One Simple Concept Can Increase Your Sales
We all want to belong. As humans we feel the need to fit in somewhere, anywhere. I call it the…
Part of the
network
network
Tag: persuasion
7 Keys in Getting Your Prospects to Act
Today I would like to look at the matter of persuasion. How do you get your prospects to take action?
The Biggest Mistake Copywriters Make
Most of the sales pieces people ask me to rewrite seem to offer great products and services. In fact, some…
The Advertising Balancing Act – Copywriting vs. Placement
Have you ever noticed that no matter which "advertising guru" you listen to, something always seems to be missing? That's…
Rapport: The Magic Key To Persuasion
When it comes to being influential with people, my good friend David Barron likes to say "inside of rapport, anything…
Headlines – The Life or Death of Your Advertising
I'll bet that headline got your attention! That's the whole point of headlines to get the attention of your reader…
Persuade By Plugging Into Their Pattern Of Thinking
What would it be like if just by listening to a person's speech, you could tell how they were think…
Business Proposals: Writing an Executive Summary
When writing a business proposal, the executive summary is arguably the most important component. You should write it as if…
10 Tips For Writing Good Sales Copy
Writing an ad? The tips below -- and the important warning that follows -- will help you to get the…
Dropped Jaw Syndrome, Your Fastest, Most Reliable Market
Business owners should be more like doctors.
