While browsing through my unpublished blog drafts I came across the results of a personality test which I apparently had planned on commenting on and publishing as a blog post. I decided to do some research and find out the source of the test, so I can share it with you in case you wanted to try it yourself. The test was the entrepreneurial personality test by The Entrepreneur Next Door. Below are my results:
Facebook & Multiple-Personality Syndrome
A recent commentary piece by Alice Mathias in the New York Times says Facebook should really be called “Fakebook” — at least for the student users who first made the social-networking site popular. As she describes it:
Marketing Personality
Chad White has a great blog today on Email Insider called "Personality Goes a Long Way." Lots of people have written about this before, but Chad has great examples all taken from e-mail marketing, which has always seemed to have less personality than blogs, for example.
Here are Chad’s three big ideas, which I heartily endorse:
Web 2.0: Infusing Personality Into Online Interactions
Explore the essence of Web 2.0, emphasizing user-generated content, social networking, and interactive platforms.
Make Registration Forms Irresistible With Personality
You can create an irresistible offer by humanizing the registration process. Help your potential registrants know that you are real, caring people behind the scenes.
Facebook Has A Great Personality
Microsoft put on his beer goggles and scanned the room of leftover prospects, still deep in their cliques (they call them “social networks”). A sad song whines from the second fiddle – …
Motivating Your Web Site Visitors To Take Action: Personality Targeting
The theory that I’m presenting in this article is based on a variation of the Myers-Briggs Type Indicator and Kiersey Temperament Sorters.
Does Your Copy Have Personality?
Some people like hypey copy, while others prefer cold copy. Some people like short copy, while others prefer long. Some people drama, stories and testimonials. Others data, statistics and facts.
Customer Personality Types: Does It Matter?
Marketing types are fond of classifying people into categories. Here are four which I took from “Differentiate Or Die,” by Jack Trout with Steve Rivkin. (John Wiley & Sons, New York, 2000, p15.) Only the first few words of each are included here.
The Power of Personality
Owning an online business and publishing an ezine can be very frustrating, AND rewarding! There can be 100’s or even 1000’s of websites and/or ezines that are almost exactly like yours. What can you do to make your online business stand out from the rest?