A new report form Nielsen Online examines the reasons shoppers turn to the Internet during the holiday season.
Online Advertiser Settles With FTC
The Federal Trade Commission has reached an agreement with Adteractive, an online advertising company, for its use of misleading spam emails and online advertising to attract people to its Web sites.
MTV To Bring “South Park” Clips Online
MTV Networks said it will make every clip from every episode of the popular animated comedy "South Park" available online for free next year in an effort to reach a wider audience.
Holiday Shoppers Look To Online Reviews
Holiday shoppers are increasingly looking to online ratings and reviews to make decisions about their offline purchases according to Bazaarvoice
Bazaarvoice data revealed an increase in ratings and review activity for the week of November 19-26,2007, with a peak on Thanksgiving evening as shoppers prepared for Black Friday. Bazaarvoice said it served 1,400 ratings and reviews per second at the peak, which took place at 9:25 pm EST on Thursday, November 22.
Black Friday Shoppers Spend $531 Million Online
A 22 percent increase in sales from last year’s day after Thanksgiving put more money in the pockets of online retailers this year.
Print Ads Down, Online Counterparts Up
Give another point to the “print is dying” crowd; new numbers reveal that, in the third quarter of 2007, online newspaper advertising grew and the traditional type dropped.
Market Research Continues to Move Online
A few months ago, I wrote about online panels, and I am finding more and more marketers moving their market research online.
Budget Crunches Nudge Shoppers Online
Although many shoppers will have less to spend during this holiday season, some of that money will find its way to online retailers.
Terrorist Better At Targeting Online Audience
Islamist militants are getting better at gearing their message online to specific audiences including women and children according to a meeting hosted by the Organization for Security and Cooperation in Europe.
Online Electronic Gifts To Hit $22 Billion
More than 14 percent of the almost $160 billion spent on consumer electronics (CE) over the last 12 months was spent online according to a study by the Consumer Electronics Association (CEA) "The State of CE Retail."