Today Microsoft launched a mobile behavioral targeting solution. This means the same behavioral targeting elements used on Microsoft’s online properties are available to buyers of the company’s mobile display ad inventory.
Microsoft Granted Motion to stay Word Injunction
Update: The U.S. Court of Appeals for the Federal Circuit has reportedly granted Microsoft’s motion to stay an injunction that would prohibit the software giant from selling Word. The injunction had an effective date of Oct. 10, but the motion to stay blocks the injunction until the appeal process is complete, according to The Microsoft Blog.
Microsoft Answers Common adCenter API Questions
Microsoft says it has had a lot of questions lately about access to adCenter API tokens, and the company has addressed these issues on the adCenter API blog. The API program is still in the "pilot" phase, so API tokens are not available to everybody.
Is the Microsoft-Yahoo Deal Anti-competitive?
That Microsoft-Yahoo deal that has been so heavily anticipated since even way before it was announced may not go through as planned. At least that’s what one antitrust lawyer thinks.
Matthew Cantor, a partner with the firm Constantine Cannon LLP, told ComputerWorld that he believes the deal will not get past regulators – at least not as is.
Microsoft Should Avoid Branding Issue for Office Web Version
Update: Office.com is now live under Microsoft’s operation.
Original Article: Microsoft is reportedly now the owner of the domain Office.com. This could be a key component of Microsoft staying competitive with Google as they amp up their quest to get businesses and consumers to use Google Apps.
Microsoft, Yahoo, Amazon Look to Throw the Book at Google
Microsoft, Yahoo, and Amazon have reportedly banded together under the organization of the Internet Archive and antitrust lawyer Gary Reback, to try and put a stop to Google’s settlement with the Authors Guild and the Association of American Publishers over Google Book Search.
Microsoft Partners With Advance Internet On Local Ad Deal
Advance Internet, which runs news and information websites in alliance with more than 30 newspapers has entered into an agreement with Microsoft that will allow its sales staff to sell ads on the Microsoft Media Network on the local level.
Under the agreement Advance Internet’s sales force will offer behavioral targeting and audience extension capabilities to its local advertisers on the Microsoft Media Network.
EC Still Researching The Microsoft/Yahoo Partnership
In a change of pace regarding the EC (European Commission) and their view of competition the early returns are that the partnership between Yahoo and Microsoft will not be given a difficult time gaining approval. While the EC has been a stumbling block to other deals including both companies in the past (Yahoo’s previous issue was when there was the propsect of a Google / Yahoo partnership – having Google attached to any competitive issue makes it more interesting for sure).
Yahoo And Microsoft Can Be Competitive In Search
Yahoo and Microsoft combined have an opportunity to be competitive in the search marketplace even though they trail considerably behind Google, according to a new analysis by comScore.
In June 2009, Google had 65 percent of the U.S. search market, compared to 28 percent for Yahoo and Microsoft combined. Despite lagging in terms of overall search share, the combined searcher penetration of Yahoo and Microsoft was 73.2 percent, not far behind Google at 84 percent.
Microsoft And Nokia Strike Mobile Deal
Microsoft and Nokia announced an alliance on Wednesday to make Microsoft Office software available on Nokia’s Symbian devices.
The software and cell phone companies said Nokia will start offering Microsoft Office Communicator Mobile on its smartphones next year, followed by other Office applications and related software and services in the future.